New Brunswick is a province where boiler companies cannot rely on volume. Electricity and heat pumps lead primary heating, so boiler households are a smaller group, spread across cities and long rural drives. That puts the weight on keeping every boiler customer you have, speaking to them in their language and planning visits so the drive doesn't eat the margin.
The New Brunswick market and its customers
Short answer: a smaller, scattered boiler base inside a market led by electricity and heat pumps.
Statistics Canada reports that in 2023, 39% of New Brunswick households used electricity for primary heat and 6% used wood, with heat pumps as the primary system in 27% of homes. Boiler households sit within that mix. Moncton, Saint John and Fredericton are the main markets, with Dieppe, Riverview, Quispamsis, Miramichi and Edmundston also significant.
Because boiler customers are spread out, each one matters more. A plan member in Miramichi who renews every year is worth protecting carefully. Our renewals and retention service is built for exactly this kind of base.
Language and customers
Short answer: bilingual plan materials are good practice, even though private businesses are not required to be bilingual.
New Brunswick is Canada's only officially bilingual province. According to the Office of the Commissioner of Official Languages, the province's language rights apply to provincial government services, not to private businesses. Even so, in Moncton, Dieppe, Edmundston and other francophone and bilingual communities, a plan page and reminders in French tell customers you respect them. We plan both language versions together so neither feels like a translation.
Seasons and climate
Short answer: cold, snowy winters that are harsher inland and in the north than along the Bay of Fundy.
- Bay of Fundy coast (Saint John area): main campaign from mid-August to late September.
- Inland and northern New Brunswick: start in early August.
- Spring window: May and June for late joiners.
Our tune-up campaigns page shows how to split the province into timing zones.
What a New Brunswick plan member expects
Short answer: a visit that actually happens, a tech who explains the system, and a renewal notice that arrives in good time.
In a small base, members notice the details. If the yearly visit slips, or the renewal notice comes after the plan has already lapsed, they remember it. Build the schedule first, then the reminders, and make sure each renewal notice goes out 45 to 60 days ahead. Our plan economics guide shows how few lapses it takes to change the numbers.
Regulators to know
Short answer: Technical Inspection Services covers boilers, pressure vessels and gas installations; WorkSafeNB covers workplace safety.
- Technical Inspection Services handles boilers and pressure vessels, gas installations and related contractor licensing.
- WorkSafeNB handles workplace safety and compensation.
- The Financial and Consumer Services Commission is the consumer protection body.
We link and summarise; compliance questions belong with the regulator.
Current programs your customers may ask about
Short answer: as of October 2026, Save Energy NB lists home efficiency programs, and the oil-to-heat-pump co-delivery has closed to registration.
- Save Energy NB lists the Total Home Energy Savings Program for renovations including heating, plus an income-qualified program whose details we couldn't confirm.
- The co-delivered Oil to Heat Pump Affordability program closed to registration on June 30, 2026, with upgrades due by March 31, 2027.
Confirm program details with NB Power before mentioning them. For your plan, the practical point is that some oil-boiler households may be partway through a decision; keep them on your reminder list if they have consented, and keep the conversation honest.
How we'd approach marketing in New Brunswick
Short answer: protect every member, plan visits by route, and offer both languages.
- Clean and tag your list by area and language preference. See service data and reporting.
- Offer the plan in English and French, with the same inclusions and price.
- Route visits by area to keep drive time manageable.
- Watch renewals monthly. In a small base, a few lapses make a visible difference.
Call, text or email to talk about a New Brunswick program.
Frequently asked questions
Do our reminders have to be bilingual?
The province's language law is about government services: residents can deal with the province in either official language, and private companies are not obliged to be bilingual. Offering reminders and plan pages in both languages is still good service in a bilingual market.
Who inspects boilers in New Brunswick?
Technical Inspection Services, part of the Department of Public Safety, covers boilers and pressure vessels, gas installations and related licensing. We link to it; we don't advise on compliance.
Is the oil-to-heat-pump program still open in New Brunswick?
No. Registration for the co-delivered Oil to Heat Pump Affordability program closed on June 30, 2026. Confirm current Save Energy NB programs before mentioning any to customers.
When should a New Brunswick campaign run?
Mid-August to late September is a sensible window, a little earlier inland and in the north, where winters are colder than along the Bay of Fundy.